I edited Guinness “Anticipation” with director Richie Smyth/Arks Advertising. The low budget ad was supposed to be a filler between two larger campaigns but it coincided with the 1994 World Cup and caught the imagination of the football-viewing public.
Its popularity spread like wildfire.
It won two awards for editing:
- The 1995 Institute of Creative Advertising & Design Craft Award
- The Gold Medal for Editing (plus a Golden Shark award) at the Kinsale International Advertising Festival
The ad has its own Wikipedia entry.