I edited Guinness “Anticipation” with director Richie Smyth/Arks Advertising. The low budget ad was supposed to be a filler between two larger campaigns but it coincided with the 1994 World Cup and caught the imagination of the football-viewing public.

Its popularity spread like wildfire.

It won two awards for editing:

  • The 1995 Institute of Creative Advertising & Design Craft Award 
  • The Gold Medal for Editing (plus a Golden Shark award) at the Kinsale International Advertising Festival


The ad has its own Wikipedia entry.